See what happens when you have the courage to break down doors in a film made in collaboration with Lil Nas X. Lopez - alongside Paloma Elesser, Camila Morrone, and Binx Walton - starred in the campaign that showed her carrying a giant pink Pillow Tabby. Gold and pink Coach Jelly Tabby bags in InMyTabby. Debuting this past February in a star-studded campaign featuring Jennifer Lopez, Camila Morrone, and Paloma Elsessner, the Pillow Tabby Bag 26 draws on the comfortable sensibility we’ve all embodied this last year, and fuses it with Coach’s 1970s aesthetic. The hashtag has amassed over 16 million views on TikTok, has sold out repeatedly thanks to its dedicated cult following, and even got Jennifer Lopez’s approval. The trend is everywhere - just look at your FYP. Following in Coach’s footsteps, designers like Loewe, Prada, Rick Owens, and Bottega Veneta have all sent their own iterations of the puff bag down runways, as well as other inflated accessories. Selling out repeatedly, the bag catapulted the puff trend, leading it to become one of the hottest spring 2023 trends. Since its launch in 2021, the Pillow Tabby was immediately embraced by Gen Zs and millennials alike. Named for its aerated style, the Pillow Tabby is a puffy reimagined iteration of the original (deflated) heritage style that was launched in the 1970s. The padded trend’s chokehold is due, in no small part, to one viral Coach bag: the Pillow Tabby. Ideal for on the go, this Tabby 26 shoulder bag from Coach is a lightweight style that offers a number of carrying options that to two detachable straps. That said, you have to give credit where credit is due. From puff bags, to pillow-y shoes, and even jewelry - the softer, more cushiony, the better. Fashion TikTok has spoken: inflated accessories are the latest favorite.
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